NOURRITTURE
Love Served on a Platter
F&B Cloud Kitchen - Logo Design & Branding
Nourritture - Bangalore based cloud kitchen, curating scrumptious delicacies of Continental and Indian cuisine along with cakes and bakes targeting the urban population of the city. An International platter hand-crafted and delivered to your doorstep.
As a home based startup crafted, curated and cooked with love by the sole chef, the brand logo needed to reflect the love and personal touch that goes in preparing the dishes, along with a dash of plating, reflecting the fine dine experience, but at home.
Initial explorations for a logo to reflect the brand
The final logo: Comprises of a minimal story of brand name and tagline laid on a fine dine plate, with a dash of garnish and most importantly, the iconic 'finger heart' gesture repurposed as sprinkling love, spice and everything nice.
Complete logo family of variants for multiple applications: Social media thumbnails, mnemonic, packaging sticker, app and web thumbnails etc
